Communicate Like A Slinky
Your marketing communication should use a slinky as inspiration – push out information and inquiries for your recipients to reply to, and then you communicate back based on their specific responses. And you repeat that cycle until they get “ripe”. In the meantime, you have developed a relationship and reputation as the subject matter expert.
Senior Texting Code Deciphered
Every generation has their “language”. If you don’t believe me, go to the mall and listen in on the conversations of kids in the food court. Let me know what you think they’re saying! Or, better yet, read their texts. It might as well be written in Greek!
Why Senior Living Sales Teams Struggle
Have you ever been so close to a situation that you knew there was a problem, but couldn’t for the life of you, figure out what it was? I think we can all relate to that. Sometimes our intimacy with a situation clouds our objectivity – especially in a tough competitive market.
